I have over 15 years of experience
designing
,
developing and implementing tactical and
strategic
marketing plans for
large retail
organizations in accordance with the
company's marketing strategy.
Researched and collected information on products and services, developed strong trend analysis skills and performed market evaluations to ensure successful promotional campaigns
Designed, developed and disseminated retail flyers to promote products and key initiatives in newspapers and other forms of advertising media
Co-ordinated seasonal promotions, including: merchandise selection, securing vendor support and activity, procurement and layout and design of P.O.S. for in store promotions
Created marketing and promotional concepts for radio, television and newsprint
Maintained computer network systems between head office and retail locations
Effectively negotiated contracts between multiple parties including: management, key account managers and advertising companies
Managed operating budgets, forecasts and reports of finances
Demonstrates strong multi-tasking skills including: marketing, planning, employee relations, contract writing, promotions, procurement and other professional demands commonly required such as conferring with key account managers, sales representatives and handling concerns with tact and diplomacy